Photography to Soothe the Soul
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Photography to Soothe the Soul
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Meet Jen - founder of WildFire Walks

Free Spirit. Wild Adventurer. Coach. Trainer. Guide. Inspirer of Courage and Reminder of Dreams.

Jen knows a thing or two about following dreams. As a well-respected, well-paid, high-flying actuary and manager in a prestigious FTSE100 Financial Services company, Jen was a glowing example of success in the corporate world. Then a painful and scary tumble into overwhelm, burnout and depression made Jen realise that actually, despite the shiny suit, a 'perfect' relationship and a beautiful house, she was not very happy at all.

Investing in a coach, Jen started to take back control of her existence and explore what she really wanted to do with her one wild and precious life. Two things came through loud and clear: Live life. Help others. Stepping off the conventional path, she took the courageous decision to step away from corporate life and follow the path of her heart, embarking on a journey of self-discovery, retraining and upskilling.

Jen combined her many years of experience in management and coaching within the corporate space with her passion for the wild to found nature-based wellbeing business WildFire Walks. She also went on to certify as a One of many™ Certified Women's Coach and Trainer, graduated from the WildWise "Call of the Wild" Foundation in Outdoor Leadership programme and trained as a Voice Dialogue facilitator.

Jen works with successful, smart, professional women in their 30s and 40s who from the outside, seem happy and successful, but behind the scenes are feeling trapped, lost, with no space to breathe and feeling like something's missing. An expert at challenging long-held limiting beliefs, holding the space for vision and possibility and believing in you until you're ready to believe in yourself, Jen helps you find the courage, connection and clarity to explore what you really want from life, and then feel empowered enough to live it!

Jen is a gentle, encouraging coach much loved by her clients. With a dash of playful rebel, she gently pushes back against the "should-dos" and "should-bes" so often imposed by our culture, our upbringing, our workplaces. Jen knows what it means to succeed in the traditional corporate world...and what it's like to not want that, actually. She believes, and champions, that there is a different way.

What Jen's clients say:

"Jen has been a life changer! I have noticed a real difference in how I think and approach situations, not only at work but in my social life too. I feel more confident in my decisions and the way I convey them, and feel she has helped me transform from a follower to more of a leader."

"I enjoyed how Jen made our sessions fun and we had some laughs - it wasn’t too serious! Jen has a relaxed, open and encouraging style, non-invasive but “pokey” where necessary, and she created space to let me draw my own threads."

"Things have moved on a lot for me since working with Jen - there are lots of opportunities and more hope, and life is more interesting. I’m listening to my inner voice, I have more confidence to do things in spite of what other people think, and challenge isn’t so scary.”

"I just felt I had to let you know how great I'm still doing after our session this week! I feel so much more alive and awake to everything. It's like my senses have been switched on. I'm just so thrilled that you've reintroduced me to this part of life!"

Alongside supporting her clients, Jen is a keen adventurer and liver of life. Past adventures range from a charity solo walk from Land's End to John O'Groats - a life-changing and soul-affirming 1,400 mile journey - to spending a summer living off-grid in a yurt in the woods and writing about her experiences, to embracing the semi-nomadic life with a year of no fixed abode. Earlier this year Jen spent time with the indigenous San Bushmen of the Kalahari Desert and is part of an action group to help preserve their ancient culture and support them in their fight against TB.

Jen is committed to continuing her own inner journey exploring truth, freedom and possibility. Her purpose: to playfully push the boundaries of what's possible in life, and to encourage and inspire other women to do the same.

WildFire spark

WildFire Ethos

WildFire was born out of a passion for helping others and a belief in the power of nature to heal and to inspire.

We all have a flame flickering inside of us, a spark that, if nurtured, can blaze brightly and powerfully. WildFire is about tapping into that inner flame and helping you see that you have everything you need to lead an exceptional life - one that is empowered, happy and fulfilled. A life full of love; love for each other, for the world you live in and, most importantly, for yourself.

I passionately believe that everybody deserves to discover that special something inside themselves and to receive the help and support to find it. I want to help people with strong drive but limited financial means access life changing tools. For this reason, for every 10 attendees of my one day workshops and participants in "Thrive!" coaching programmes, one equivalent place will be offered to someone who will benefit from these incredible programmes but might otherwise be unable to afford to participate.

Find out more

If you have any questions, would like to know more, or just want to say hello, please get in touch!